Meet Our Team

Vanice Serrano

Co-owner

Born and raised on the Westside, Vanice started building her business skills before she graduated from Robert E. Lee High School in 1983. She joined the workforce in 1982, during her junior year, in the Armored Car division at Florida National Bank downtown, where she learned customer service, balancing credits and debits and handling thousands of deposits.

Her passion for customer service has driven ASAP’s growth since she started the company with her husband, Vince, in 1995. ASAP sponsors community and charity events such as Make-A-Wish Foundation and Dreams Come True, buys Christmas presents for the Boys Home, has provided bicycles to Camp Consequence and helps the First Coast Apartment Association donate Christmas toys to the Children’s Home Society.

• “She is a highly dedicated professional who is conscientious, humble and honest. As a result she has earned the respect of all who come in contact with her.”Angela Corey, State Attorney
• “Vanice Serrano is a woman of both grit and grace. She walks in a man’s world in her industry of towing, but she is very capable of holding her own, which she does through diplomacy and tact. Vanice will give it to you straight, but she will do it in a calm and professional manner.”Janet Herrick, CEO, Onsite Environmental Consulting and the 2011 Small Business Leader of the Year
• “Vanice is an intelligent woman who holds the towing industry to the highest standard and has earned the respect of fellow towers in Jacksonville.”Doug Dixon, Deeway Towing

Vince Serrano

Co-owner

Vince Serrano is a Florida native, a lover of Jacksonville and a proud US Army veteran. He and Vanice have been together since 1991 and started ASAP Towing & Storage in 1995. On their own and through ASAP, they support many local community and charitable organizations with their time, in-kind donations and contributions.

Vince previously served as president of the Jacksonville Wrecker Association, where he worked closely with City Council members to pass legislation that cleaned up the local towing industry and protected consumers from price gouging.

Vince and Vanice have three daughters, and Vince loves cheering them on at their games. In his free time he is out on his Hydrosport boat sport fishing, and he has placed in multiple King Fish Tournaments. On football Sundays, you will find him running the ASAP Tow Daddy Teal Gate, cheering on the Jaguars.

Jason Henderson

Director of Sales

Jason covers the Southside, Arlington and the Beaches for ASAP and manages the multi-family communities and accounts in those areas. He has a strong work ethic and prides himself on excellent customer service, so his clients know their towing needs are handled quickly and efficiently.

Mike Boesse

Sales

Mike is an account representative who works with multi-family communities and accounts on the Westside of Jacksonville, in Orange Park and on Fleming Island. He is organized and dedicated to making sure every client’s towing needs are met.

Carmie McInarnay

Dispatcher

Carmie knows the towing industry inside and out. Her parents owned a towing company, so working at ASAP was a natural fit.